ORGANIZATIONAL STRATEGY AND LEADERSHIP ON THE FINANCIAL PERFORMANCE OF NAIVAS SUPERMARKETS IN NAIROBI COUNTY

Abstract

Sustainable performance by retail chains becomes a challenging task, including financial indicators, efficiency operations, and efficiency organization. This study aimed to assess how strategic practices influence financial performance of Naivas Supermarkets within Nairobi City County. Specifically, the paper attempts to examine the relation between strategy, and leadership on financial performance. The paper had rested two theoretical models into the study; namely resource-based view theory, and transformational chapter theory. To look at these relationships, descriptive research approach was used. The target population will be 100 leaders at various levels of hierarchy at Naivas Limited in the seven strategic branches in the County of Nairobi, inclusive of Board Members, Executive Directors, Senior Managers, Branch Managers and Department Managers. Census method was applied over sampling because the population was relatively small. The structured use of questionnaires was meant to take the primary data against the secondary data collection sheet that would take the performance measure between 2019 to 2024. The study of questionnaires was done using SPSS software through descriptive and inferential the research supported the finding that organizational leadership is the most powerful factor that has effects on performance and strategy respectively.