THE ROLE OF MIDDLE LEVEL MANAGEMENT ON IMPLEMENTATION OF DIGITAL TRANSFORMATION

Abstract

Middle level management role on implementation of digital transformation is pivotal. It is an important link between senior management and frontline staff ensuring effective communication, capacity building and proper allocation of resources. This unique position enables them to translate strategic objectives into actionable plans ensuring alignment with organizational goals. This study is based on the interpretivism paradigm which seeks to understand the context and meaning of existing literature on digital transformation and middle management. The literature review undertaken was based on 90 journals and articles for the period 2016 to 2024. The study has identified functions of middle management such as facilitating communication, capacity building, allocation of resources and alignment of organizational culture with digital initiatives. Various theories underpin this study including role theory, resource-based view, dynamic capabilities theory, and interactional model of communication. Notwithstanding this important role of middle management, there is limited literature. The study will address this gap by demonstrating how the contribution of middle management is vital for successfully steering the complexities of digital initiatives. The study findings highlight the importance of organizations leveraging the capabilities of middle management to enhance their digital transformation initiatives and as a result encourage their empowerment through capacity building.