“ARCHAEOLOGY FOR WHOSE INTEREST?” PUBLIC ATTITUDETOWARDS ARCHAEOLOGICAL HERITAGE IN KENYA

Abstract

Despite Kenya’s rich archaeological heritage, the discipline of archaeology remains academic and detached. It encompasses limited public engagement due to insufficient outreach activities thus fostering misunderstanding and hostility. This study aimed at assessing public knowledge and consumption of archaeology, exploring dissemination channels through the Nairobi National Museum’s exhibits and programs. Conducted at the Nairobi National Museum, a key heritage site since 1910, the research used a cross-sectional, descriptive design targeting 268 Westland sub-county history students. Data collection involved questionnaires, staff interviews, and observations, analyzed using narrative methods and adhering to ethical standards. The study was guided by purposive sampling to decide the representative sample that contained the relevant information for the study. It explored aspects of archaeology and public education trends in museum visits and public engagement with their heritage. Findings revealed low public fascination with archaeology, linked educational neglect as a history subset and archaeologists’ focus on research over outreach. Museum education, however, enhances understanding through interactive exhibits, with potential for broader digital and media engagement. The study concludes that archaeology’s relevance in Kenya hinges on improved communication and participation to boost awareness and heritage value. It recommends the integration of archaeology into early education, enhance museum interactivity, leverage media, and foster public excavations to bridge the engagement gap and protect Kenya’s archaeological legacy.