[1]
“THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CONSUMER BUYING BEHAVIOR IN THE AIRLINE INDUSTRY IN KENYA”, CJb, vol. 2, no. 1.0, Dec. 2025, Accessed: Feb. 22, 2026. [Online]. Available: https://journal.cuea.edu/ojs1/index.php/cjb/article/view/198