“SEARCH ENGINE OPTIMIZATION AND BUYING BEHAVIOUR OF URBAN MALE CONSUMERS IN THE COSMETIC INDUSTRY IN NAIROBI COUNTY, KENYA”, CJb, vol. 2, no. 1.0, Sep. 2025, Accessed: Feb. 22, 2026. [Online]. Available: https://journal.cuea.edu/ojs1/index.php/cjb/article/view/176