THE ROLE OF CUSTOMER VALUE CREATION IN DRIVING SALES PERFORMANCE OF MEDIUM-SIZED CARBONATED SOFT DRINK MANUFACTURERS IN NAIROBI COUNTY KENYA. Cuea Journal of Business and Economics, [S. l.], v. 2, n. 1.0, 2026. Disponível em: https://journal.cuea.edu/ojs1/index.php/cjb/article/view/213.. Acesso em: 17 jan. 2026.