THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON CONSUMER BUYING BEHAVIOR IN THE AIRLINE INDUSTRY IN KENYA. Cuea Journal of Business and Economics, [S. l.], v. 2, n. 1.0, 2025. Disponível em: https://journal.cuea.edu/ojs1/index.php/cjb/article/view/198.. Acesso em: 6 dec. 2025.