SEARCH ENGINE OPTIMIZATION AND BUYING BEHAVIOUR OF URBAN MALE CONSUMERS IN THE COSMETIC INDUSTRY IN NAIROBI COUNTY, KENYA. Cuea Journal of Business and Economics, [S. l.], v. 2, n. 1.0, 2025. Disponível em: https://journal.cuea.edu/ojs1/index.php/cjb/article/view/176.. Acesso em: 30 sep. 2025.